Mainich-koh (Daily incense) has been the most beloved incense by Japanese people since 1912. It is widely known, has the longest shelf life, and is the No.1 selling brand in Japan. Shin-mainichi koh has a distinctive fragrance of incense, gorgeous and full-bodied. For longer moments of deep thoughts and inspiration. 70 - 10 inch long joss sticks. Approx. 60 minute burn time.
Very intriguing, pungently sweet, musky, spicy, and woody scent. By pungently sweet/musky I don't mean like patchouli, it's more like a mushroom/mollusk shell muskiness. Don't be put off by my description; it's not a fishy seafood scent. It's more like the smell of a muddy algae filled patch of saltwater marshland populated with mollusks, that has a field of shiitake mushrooms growing around it. A "softer" earthy scent as opposed to a "sharp" acidic fish smell. The musk does pack the most punch at the center and base of this scent, with the spiciness and dark woods flowing out from underneath it. The spicy woodsy tones definitely balance out the musk and make this an intriguing, perplexing and contemplative scent to me. The first (and only so far) stick I've burnt lasted between 30 and 40 mins by my estimation, and the scent definitely lingers subtly but genuinely. I have no real complaints about this scent, except that it could get a little tiring burning it more than once a day, especially since the scent lingers surprisingly well for the lighter volume of smoke these sticks put off, compared to the bamboo cored masala sticks I'm used to.
I have used these for years for my sitting. They provide a gentle stimulation for the sense of smell without bothering other household members. Over time the house smells a bit better.